We have implemented the portal of the Austrian Nah&Frisch merchants in close cooperation with the marketing team of ZEV Nah&Frisch.
Recipe Database, Dealer Locator, Products of the Week and a comprehensive Content Strategy have been implemented. In addition, there are for each of about 600 merchants their own microsites, which they can administer with individual access via the Nah&Frisch Merchant Application.
Through the personalized microsites for merchants, the platform is not only of national importance to the brand, but also a regional venue for the offer of Nah&Frisch Austria merchants.
600 merchants throughout Austria can use their own backend to edit the master data of their market, create offers and coupons and offer regional products, regardless of the national assortment.