The brand website of BLASCHKE, the original since 1921, after a design and concept of HD Vienna. The goal was the development of an application to represent the brand and the product range of Blaschke Original.
We have implemented the specifications through the use of various UX elements, a fine navigation concept and beautiful effects. In addition, a product database including nutritional value tables was set up.
Before the rollout, all relevant tracking information was captured by the configuration in the Google Tag Manager and, in cooperation with eMagnetix Online Marketing, an SEO action catalog was drawn up and successively implemented after the rollout.
Thus, a solid SEO basis for successful online marketing was created so that the following online campaigns can be implemented efficiently and measurably. Through competitions and the connection to social media channels, the community has been expanded and the brand awareness increased sustainably.